Support the Arts? Why?

Randy Cohen, vice president of research and planning at Americans for the Arts posted on Arts Blog ten months ago a nice list of the top ten reasons to support the arts. The McAninch Arts Center has a bright future ahead of it, but it will depend on whether the community we serve and the senior administration of the College of DuPage believe the arts provide something of value, and if that value is worth supporting with their dollars.

be well
Stephen

I give you Randy Cohen's "Top Ten Reasons to Support the Arts" from April 11, 2012

1. True prosperity. The arts are fundamental to our humanity. They ennoble and inspire us—fostering creativity, goodness, and beauty. They help us express our values, build bridges between cultures, and bring us together regardless of ethnicity, religion, or age. When times are tough, the arts are salve for the ache.

2. Improved academic performance. Students with an education rich in the arts have higher GPAs and standardized test scores, lower drop-out rates, and even better attitudes about community service—benefits reaped by students regardless of socioeconomic status. Students with four years of arts or music in high school average 100 points better on their SAT scores than students with one-half year or less.

3. Arts are an industry. Arts organizations are responsible businesses, employers, and consumers. Nonprofit arts organizations generate $135 billion in economic activity annually, supporting 4.1 million jobs and generating nearly $22.3 billion in government revenue. Investment in the arts supports jobs, generates tax revenues, and advances our creativity-based economy.

4. Arts are good for local merchants. The typical arts attendee spends $24.60 per person, per event, not including the cost of admission on items such as meals, parking, and babysitters. Non-local arts audiences (who live outside the county) spend nearly twice as much as local arts attendees ($39.96 vs. $17.42)—valuable revenue for local businesses and the community.

5. Arts are the cornerstone of tourism. Arts travelers are ideal tourists—they stay longer and spend more. The U.S. Department of Commerce reports that the percentage of international travelers including museum visits on their trip has grown annually since 2003 (17 to 24 percent), while the share attending concerts and theater performances increased five of the past seven years (13 to 17 percent since 2003).

6. Arts are an export industry. U.S. exports of arts goods (everything from movies to paintings to jewelry) grew to $64 billion in 2010. With U.S. imports at just $23 billion, the arts achieved a $41 billion trade surplus in 2010.

7. Building the 21st century workforce. Reports by The Conference Board show creativity is among the top-five applied skills sought by business leaders—with 72 percent saying creativity is of high importance when hiring. The biggest creativity indicator? A college arts degree. Their Ready to Innovate report concludes, “…the arts—music, creative writing, drawing, dance—provide skills sought by employers of the 3rd millennium.”

8. Healthcare. Nearly one-half of the nation’s healthcare institutions provide arts programming for patients, families, and even staff. 78 percent deliver these programs because of their healing benefits to patients—shorter hospital stays, better pain management, and less medication.

9. Stronger communities. University of Pennsylvania researchers have demonstrated that a high concentration of the arts in a city leads to higher civic engagement, more social cohesion, higher child welfare, and lower poverty rates. A vibrant arts community ensures that young people are not left to be raised solely in a pop culture and tabloid marketplace.

10. Creative Industries. The Creative Industries are arts businesses that range from nonprofit museums, symphonies, and theaters to for-profit film, architecture, and advertising companies. An analysis of Dun & Bradstreet data counts 904,581 businesses in the U.S. involved in the creation or distribution of the arts that employ 3.3 million people—representing 4.25 percent of all businesses and 2.15 percent of all employees, respectively.

New Philharmonic Concert Cancellation

The New Phil's New Year's Eve concert was bitter sweet this year. The music was sweeter than ever under Kirk's direction, but it was bitter knowing that the last two concerts of the season would not go on. It is a difficult decision to cancel a concert and one I have only had to make a few times in my career. As theatre people the idea of "the show must go on" is engrained in our fiber; thus, not going on with the New Philharmonic season is hard to accept.

When we were presented with the reality of being away from our concert home for two seasons we asked ourselves how will we sustain the artistic momentum that New Philharmonic and Maestro Muspratt have been gaining. The orchestra has steadily been growing audience and ticket revenue over the last five years. And all would agree that the concerts are a delight to attend, so what effect would two years away from the MAC have? We were advised by some at the College to shutter the operation, that our audience would come back when we were ready for them. At the same time many of our fondest patrons were asking us where they would go for classical music through the Spring of 2014?

It roughly costs the orchestra on average $40,000 to produce each two evening concert concert cycle. The math is pretty simple, at the $32 average ticket price we need over 1,250 people to attend a concert. So when we made the decision to rent concert halls away from our own home and present a modified season (2 fewer concerts) we calculated that 80% of our current audience base would need to follow us. In reality only 40% did. When asked, and we called every subscriber, the reply we heard over and over was, "we love New Phil, we love Kirk, but venue x is too far to travel to in the winter. We'll see you next year when the MAC is back up and running."

Facing a 60% drop in ticket revenue, I made the only decision that seemed prudent. We cancelled the final two concerts of the season, Cosi fon tutte and Great Russians. We will end the season in the red and the College will have to cover our deficit. Something they have consistently done to one degree or another for the last decade.

Going forward is the next question. In the era of revenue neutral (see post from December 28) we will need to know that the dollars through the door, in the form of donations, ticket sales and sponsorships, can cover all the expenses of this fine orchestra. The College does not want to cover any deficit at the MAC with income from student tuition or tax revenues. This policy includes all MAC operations including the MAC Artist Series, Buffalo Theatre Ensemble and Schoolstage, our K-12 education program.

So the onus now is on you, our patron. If you enjoy the orchestra or value any of the offerings of the MAC let us know how you are willing to support your community performing arts center. Comment here or contact me (630) 942-3008 or cummins@cod.edu.

be well
Stephen

Revenue Neutral

A recent Daily Herald article, “Waterleaf chef quits amid COD faculty complaints” (12/23/12), chronicles the challenge that College of DuPage faces in operating its auxiliary units, primarily the McAninch Arts Center, WDCB Public Radio, and the new Waterleaf restaurant and Inn at Water’s Edge boutique hotel. I often joke with people that if you were going into business with dreams of big profits, at the top of your list of business prospects would certainly be a jazz radio station, a French restaurant and a performing arts center.

The Daily Herald reveals three operations of the college that cost the taxpayer and the enrolled student $1.6 million to operate. “In 2012…, the MAC lost $519,000…”. I take issue with the Daily Herald’s use of the word “lost”. When the College spends dollars in support of academic learning or the operation of the physical plant those dollars are offset by tuition and tax revenues. Currently auxiliaries contribute to their operation, The MAC generated $1.3 million in earned and contributed income in fiscal 2012. However the balance of the MAC’s operating budget is covered by the college general fund. The College posted no year end deficit and in fact increased the fund balance.

The mandate going forward from the College is that we operate in a “revenue neutral” manner. The term comes from D.C. tax legislation in the 80’s with the idea that spending increases in the federal budget would be offset by increases in revenue. At the College it simply means that auxiliary units do not spend more than we can earn through earned or contributed income. The Daily Herald article continues, “Though college officials expect deficits to continue in the short term, they say they're planning initiatives to try to cut expenses. Breuder said he wants to see the losses reduced, but for now, the college isn't at the point where it would have to give up on enterprises such as the restaurant.”

We have already begun at the MAC. During this time of renovation and a smaller season we have reduced staff and other operating expenses and we are stepping back and taking a hard look at our operation. We have every intention of providing arts experiences upon our return but those experiences will have to be going forward “revenue neutral”.

Be well

Stephen

Giving

I am happy to see a day in the holiday season designed to ask people to stop and consider others. I do have to laugh that Americans gather on a special day to give thanks for all the blessings and abundance we have, and then the very next day they madly run out to buy more stuff as if what we were thankful for the previous day was not enough. So now Black Friday, Grey Thursday, Small Business Saturday and Cyber Monday are  being followed by Giving Tuesday. Still a little out of whack – consumption gets four days and selflessness gets one. It’s a start.

NPR aired a nice story about this possible trend. 'Giving Tuesday': The Start of a Holiday Tradition?

We recognize the need for social service giving. The MAC has long partnered with the People’s Resource Center during our Christmas Carol and Orchestras Feeding America food drives. In years past we have hosted their annual Gavin Coyle Christmas Concert. This year with the MAC under renovation the concert has moved to North Central College’s Pfeiffer Auditorium this Saturday Dec 1. Ticket information for Songs of the Season: A Gavin Coyle Christmas can be found at the PRC website.

The McAninch Arts Center and many arts organizations hope our patrons remember us during this season. Support for arts and culture has always depended on the generosity of others. Beethoven depended on royal patronage and commissions to support his family. Shakespeare wrote plays for the Queen’s court, works that otherwise might never have been enjoyed by the common man for one pence. It is the patronage of a few people with means that allow the masses access to the arts. 

The troubling trend for people in my position is that just as audiences for classical music, theater, and the more challenging fine arts are aging and shrinking so are the donor dollars. Grantmakers in the Arts has published several reports noting that arts giving is down and that most markedly affected are the small and medium sized organizations. The CSO, Goodman, Art Institute and the Lyric Opera are storied institutions that are part of the bedrock of Chicago cultural and civic life. Even in down times their patron-donor base rises to the occasion. But what impact does it have on a community when the storefront theater, the hamlet's only art gallery, or the small civic orchestra is forced to close its doors? 

Please remember the small arts organization this season and to our friends on this "Giving Tuesday" we say thank you.

Be well

Stephen

Underway

After literally years of planning, beginning with a referendum on the ballot in 2010 through designs by Wight & Company Architecture and plans by Mortenson Construction, the McAninch Arts Center is being renovated. In the mainstage the seats are gone, the wall paneling removed and the carpet pulled up leaving bare concrete. Next will come scaffolding  to the roof to remove the ceiling and the old heating/ cooling duct work. All this in preparation for a fantastic face lift.

We too in the front office are preparing for a transition. Asking ourselves how we may better serve the cultural needs of the many communities we serve. Whether that is as a center for arts education, a venue for community groups to use, as a curator of arts experiences, a producer of classical music and repertory theatre or something we have yet to imagine; we are not sure yet.

We would love it if our audience joined in the discussion. Simply tell us, in recent history, what was the best moment you have had at the MAC and what perhaps you would like to experience new in the future. Comment here on the blog or email me cummins@cod.edu.

be well
Stephen

Sustainability v Relevance

If I lived in a perfect world I would be in Austria at the Salzburg Global Forum for Young Cultural Leaders co sponsored by National Arts Strategies and Salzburg Global Seminar. There I would be with fellow arts colleagues exploring the hard questions cultural non-profit organizations around the world are wrestling with. But thanks to blogs and You Tube I can be an observer if not a participant.

The McAninch Arts Center is struggling with this idea of sustainability and Salzburg Global Seminar Fellow Diane Ragsdale has been writing and speaking on the topic in her blog Jumper and in Salzburg. If you have 10 minutes I highly recommend you watch this You Tube interview with Diane at the seminar.

I saw Diane speak several years ago at the annual Arts Alliance Illinois convening. Ra Joy had the good sense to bring Diane to Illinois who at the time was with the Andrew Mellon Foundation.
Her presentation (link to 2010 speech) focused on surviving the cultural change and was profound for me. She reminded me that art and arts organizations live in relation to audience and that while we strive for sustainability we lose sight of relevance. That we should focus less on selling better and more on seeing better. Her thinking on sustainability and relevance has continued to evolve as she has pursued a PhD in the Netherlands. Her ideas in this most recent interview raised several questions for me and for the McAninch Arts Center.

Diane references the work of scholar Alexey Voinov in her idea that sustainability is an unnatural state. In the life cycle of an organization or any living being there is first Emergence followed by Growth that comes to a Plateau and then inevitably begins a period of Decline, which can either lead to New Growth or Death. The point being it is a cycle. Sustainability seeks to pause the cycle at the Plateau and hold the organization at a certain level. Voinov and Ragsdale would suggest that to live and thrive we must allow for death. Their analogy is of the forest fire. Without the death that the fire brings the forest would not be as healthy or able to thrive in the future.

Diane points out that striving for sustainability may have several pitfalls. In order to be sustainable we either drive our organization more towards the market putting greater emphasis on box office revenue and return on investment, or we turn to wealthy donors and away from the middle class patron. Worst of all we artistically settle for mediocrity and live in a sustainable “walking dead state”.

Questions I will be asking…

What should be our purpose? Are we looking out for the best interests of the organization, the artist or for the community at large? What are we trying to sustain that might otherwise be dying or need to die At the expense of what else?

What is our relevance?

Would love to hear your thoughts – comment or email cummins@cod.edu

Be well

Stephen

Why Are We Here? Part II

In the Mike Nichols' movie Primary Colors Kathy Bates’ character admires a beautiful full moon and muses to her friend that they are like the moon, that they can shine and be beautiful but they need the light and energy of their friend the sun (Travolta's Clinton) to do so. A performing and visual arts center can use the same metaphor, without artists and patrons we are but a cold, dark space useless until we are filled with others’ energy. Probably not the best film metaphor as Kathy’s character kills herself in the next scene. But my point is we are facilitators, we are the middle-man in an intimate transaction that connects audience with artists and vice versa. 

That audience member takes on many visages and to me is why we are here.

• There is the smart married couple in their early fifties, no kids or kids in college, that enjoy good food and an eclectic mix of music. They come to the MAC once a month tonight it’s jazz, next month folk music, and maybe the next classical. I enjoy talking to them in the lobby – they tell me what they are reading, share a good restaurant they have recently dined at, ask me if I have heard a particular musician – they soak up the total experience.

• Then there is the middle-school kid who has never been to the MAC. His family is working hard to pay the mortgage and support the family and honestly arts participation is coming in low on their critical needs list. Somewhere in his being he knows that art (a song, a sunset, spoken words) have the power to move him. But his life does not allow for many opportunities to experience art until one day a musician and a visual artist walk into his school and life may never be quite the same. A person and an organization had to facilitate that experience.

• A small bus pulls up, the doors open and brimming with anticipation a dozen people assisted by walkers, canes or the hand of a friend or loved one make their way through our front door. They are spending their active twilight years with a community of older adults and the MAC is a convenient and affordable night out on the town. Now and then when they cannot come to the MAC we manage to bring an arts experience to this most appreciative and deserving audience.

• For me one of the most joyous moments I get to experience is holding the door open for a stream of buzzing, wide-eyed 6 year olds. “Did you see when the dancer…, The purple moon was…, It was funny when the mouse…, That was so cool.” Following this trail of energy is a smiling teacher, proud of her class, who graciously thanks us for bringing a theatre company all the way from Nova Scotia to perform for her 1^st graders. It was our pleasure.

We’re here to provide arts experiences to people young and old, students and community members; regardless of your station in life or your ability to access or afford. We’re the bella luna reflecting the life giving light of the artist in the dark night.

be well

Stephen